Advertising agency Leo Burnett designed this clever burger-battery hybrid logo to promote McDonald’s phone-charging stations.
The logo itself is designed to look like the battery that is seen at the top right hand corner of every smart device, from cell phones to iPads. However, instead of using lines to determine how full the device’s battery is, the lines in this logo resemble the layers of a hamburger. The battery has two light brown bars at the top and bottom of the upright battery to represent buns. Inside the buns, there is a red tomato line, a yellow cheese line and a brown patty line.
This clever hybrid logo is easy to understand within today’s technologically advanced society. The logo is aesthetically pleasing and it is a clever way to promote McDonald's new phone-charging stations.
Why This Trend Is Growing
- Battery-hybrid Logos
- By combining familiar design elements, brands can create clever and eye-catching logos that resonate with consumers.
- Promotional Creativity
- Incorporating innovative and visually appealing designs into promotional materials can enhance brand awareness and engagement.
- Technological Assimilation
- Creating visual representations that bridge the gap between technology and everyday experiences can attract and captivate modern consumers.
Industries Being Reshaped
- Advertising Agencies
- Advertising agencies have the opportunity to showcase their creativity by designing unique and engaging logos for brand promotions.
- Fast Food Chains
- Fast food chains can leverage creative advertising strategies like logo design to enhance their brand image and engage with customers.
- Mobile Technology Industry
- The mobile technology industry can explore new ways of incorporating branding elements into everyday devices to enhance user experience and brand visibility.
