A makeshift Spider-Man is the protagonist of a new Philips ad, which aims to show that everyone can be a superhero if they take the time out of their day to do a little good.
It begins with a man who hastily gets ready in the morning -- awkwardly putting on his spandex suit and eating breakfast in the shower. He struggles to make his way downtown, with everything seeming to work against his favor. Finally, he makes his way to work and catapults himself off the roof of a building, with ropes catching his fall.
Children in the hospital look out at him, amazed by the sight of Spider-Man cleaning the windows. Eva Barrett, the head of advertising for the company, explains the use of the man's true story for the Philips ad by saying "Sometimes laughter is the best medicine. It's a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it."
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