For $20 Monthly, PetHero Provides 25% Off Vet Services
Laura McQuarrie — August 19, 2017 — Lifestyle
References: digiday
Time Inc. will soon be launching PetHero, a $20 subscription program that connects pet owners to toys, treats and other products, plus 25% discounts on veterinary services. With PetHero, members will also be able to access tips and advice from vets to improve their pet care regimens.
This new service-focused venture from Time Inc. is set to be a new business opportunity that leverages collected consumer data. Consumer data is also set to play an important part of target advertising; as Digiday describes: "the same people who would be targeted for PetHero could also be available to marketers like pet product brand Purina to target."
While there are many pet-focused subscription services on the market that emphasize the sharing of products, PetHero will stand apart for its service-focused offerings.
This new service-focused venture from Time Inc. is set to be a new business opportunity that leverages collected consumer data. Consumer data is also set to play an important part of target advertising; as Digiday describes: "the same people who would be targeted for PetHero could also be available to marketers like pet product brand Purina to target."
While there are many pet-focused subscription services on the market that emphasize the sharing of products, PetHero will stand apart for its service-focused offerings.
Trend Themes
1. Subscription-based Pet Services - A trend in the pet industry is the rise of subscription-based services that offer a variety of products and services for pet owners.
2. Data-driven Target Advertising - With the rise of subscription programs like PetHero, there is an opportunity for marketers to target pet owners with relevant products and services based on consumer data.
3. Service-focused Ventures - PetHero's service-focused approach sets it apart from other pet subscription services and presents an opportunity for businesses to provide value-added services to pet owners.
Industry Implications
1. Pet Care - The pet care industry can leverage the trend of subscription-based services, like PetHero, to offer comprehensive care packages for pets.
2. Digital Advertising - The rise of data-driven target advertising in the pet industry provides opportunities for digital advertising agencies to help marketers reach pet owners with personalized campaigns.
3. Subscription Services - The success of PetHero and other subscription programs presents an opportunity for businesses to create subscription-based services in other industries and cater to the evolving consumer preferences.
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