Vans Customs Uses a Machine to Create Personalized Sneakers

 - Sep 7, 2017
References: vans & psfk
Vans is elevating the concept of original design with a new machine that can create a pair of personalized sneakers in less than 15 minutes.

Vans Customs simplifies every step of the design process, from pattern selection, to the physical printed copy. Using an app, users simply select and place a virtual design on top of a blank pair of sneakers. Within minutes, the machine prints the design onto the canvas shoes, resulting in a one-of-a kind pair. Vans' brand has remained dedicated to customization throughout the years and is continuously seeking ways to remove creative barriers to allow for a more instant and streamlined process.

This machine makes customization and design more accessible to the masses, encouraging creative thought and self-expression.