7-Eleven is introducing a personal-size breakfast pizza that has the potential to be enjoyed at any time of the day as a hot, ready-to-eat meal or snack. The portable five-inch breakfast pizza sets itself apart as one of the few personal-size pizzas of its kind with a biscuit crust, and is topped with white gravy, scrambled eggs, sausage crumbles, ham, bacon and two kinds of cheese.
While the convenience store chain already offers a wide range of breakfast sandwiches and burritos, muffins, pastries and donuts, this new breakfast pizza sets itself apart as a unique new option, as well as one that's affordable, costing just $2.
According to Robin Murphy, 7-Eleven fresh foods product director, "We took our busiest time of day and (one of) our customers' favorite hot foods—pizza—to create what we think will become a breakfast favorite that is delicious and easy to eat on the go."
Image Credit: 7-Eleven
Key Themes Behind This Trend
- Breakfast Anytime
- The personal breakfast pizza is a convenient and versatile option that can be enjoyed as a meal or snack at any time of the day.
- Innovative Crust
- The biscuit crust in the breakfast pizza offers a unique twist to the traditional personal-size pizza, presenting an opportunity for innovative crust variations in the pizza industry.
- All-in-one Breakfast
- The breakfast pizza combines multiple breakfast ingredients into a single dish, signaling a trend towards all-in-one breakfast options for busy consumers.
Where This Applies
- Convenience Stores
- The introduction of the personal breakfast pizza presents an opportunity for convenience stores to expand their breakfast offerings with innovative and affordable options.
- Fast Food
- Fast food chains can capitalize on the popularity of breakfast items by incorporating personal breakfast pizzas into their menus, providing customers with a unique breakfast option on-the-go.
- Frozen Food
- The personal breakfast pizza concept can inspire frozen food companies to create convenient, heat-and-eat breakfast pizza products for consumers looking for quick and easy breakfast solutions.
