Peroni Nastro Azzurro, the leading premium Italian beer brand, has announced the Canadian release of a new alcohol-free beer called Peroni Libera 0.0%.
Although the beer contains no alcohol, the company instills it with the same crisp and refreshing taste that it prides itself on. The release of the beer within the Canadian market coincides with the current downturn in alcohol consumption as more consumers decrease their alcohol intake, explains Asahi Canada's Head of Marketing, Katie Wright. "We’ve seen major growth throughout this [alcohol-free] category as more and more Canadians are reaching for more non-alcoholic options with their healthy lifestyle in mind," she explains in a statement.
Peroni Libera is available in four-pack formats in LCBO stores across Ontario.
Image Credit: LCBO