The Fridge Raiders Peri Peri Chicken Bites are Available Now
Michael Hemsworth — January 25, 2022 — Marketing
References: fridgeraiders & foodbev
The Fridge Raiders Peri Peri Chicken Bites are being launched by the Pilgrim's Food Masters-owned company as part of its World Flavours range that will offer consumers with a way to enjoy a traditional flavor experience.
The chicken bites feature the flavor of the namesake spice to provide consumers with an easy way to enjoy it at their leisure. The snack is available now, and will join the brand's existing Katsu Chicken Bites and Caribbean Jerk Chicken Bites.
Brand Manager at Fridge Raiders Beth George commented on the new Fridge Raiders Peri Peri Chicken Bites saying, "As a nation, we love to snack, and as snacking occasions continue to grow we are seeing consumer’s look for more exciting options and flavours to keep snack times exciting. We are so excited to be offering a tasty product that responds directly to this trend by launching a brand-new flavour that’s sure to invigorate the meat snacking fixture. The launch of Peri Peri Chicken Bites is a natural expansion of our limited-edition World Flavours range, catering to consumers actively seeking out new and exciting flavours to fuel their busy day."
The chicken bites feature the flavor of the namesake spice to provide consumers with an easy way to enjoy it at their leisure. The snack is available now, and will join the brand's existing Katsu Chicken Bites and Caribbean Jerk Chicken Bites.
Brand Manager at Fridge Raiders Beth George commented on the new Fridge Raiders Peri Peri Chicken Bites saying, "As a nation, we love to snack, and as snacking occasions continue to grow we are seeing consumer’s look for more exciting options and flavours to keep snack times exciting. We are so excited to be offering a tasty product that responds directly to this trend by launching a brand-new flavour that’s sure to invigorate the meat snacking fixture. The launch of Peri Peri Chicken Bites is a natural expansion of our limited-edition World Flavours range, catering to consumers actively seeking out new and exciting flavours to fuel their busy day."
Trend Themes
1. Global Flavors - The World Flavors range offers a traditional flavor experience to consumers, opening opportunities to expand product offerings with other international flavors.
2. Snacking Occasions - Growing consumer demand for exciting snack options creates opportunities for companies to introduce new flavors and products to meet consumer preferences.
3. Convenience Foods - Convenience and ready-to-eat foods remain popular among busy consumers, positioning Peri Peri Chicken Bites and other meat snacks to fulfill consumer demand for quick, easy and tasty meals.
Industry Implications
1. Food and Beverage - As consumers look for more exciting options and flavors in their snacks, the food industry has significant innovation opportunities to introduce new snack products catering to consumer preferences.
2. Global Cuisine - With the increasing trend of consumers seeking out different global flavors, the global cuisine industry has opportunities to promote variety and diversity in their products.
3. Convenience Stores - As busier lifestyles drive demand for quick and ready-to-eat meals, the convenience store industry has the opportunity to offer more diverse snack options, such as Peri Peri Chicken Bites, to meet growing consumer demand.
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