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Jackfruit-Flavored Performance Drinks

The New CELSIUS HEAT Performance Energy Drink is Tropical

— January 28, 2020 — Lifestyle
Joining flavors like Inferno Punch, Orangesicle and Strawberry Dragonfruit is Jackfruit, the newest carbonated performance energy drink in the CELSIUS HEAT line. The beverage contains 2,000 milligrams of L-citrulline and 300 milligrams of caffeine, plus the proprietary CELSIUS blend to help accelerate the metabolism, burn body fat, increase endurance and provide a pre-workout boost to improve exercise performance with clinically proven benefits.

The jackfruit-flavored energy drink from CELSIUS is said to be a mix of sweet and tangy, offering a different take on refreshing tropical flavors. Along with this new flavor, CELSIUS HEAT is introducing refreshed packaging for its 16-ounce cans that are light rather than dark as before.


Image Credit: Celsius Holdings
Trend Themes
1. Tropical Flavored Performance Drinks - There is an opportunity to disrupt the performance drinks market by introducing unique and refreshing tropical flavors like jackfruit.
2. Innovative Packaging for Energy Drinks - There is an opportunity to disrupt the energy drinks industry by introducing lighter packaging designs that stand out on shelves.
3. Functional Ingredients for Exercise Performance - There is an opportunity to disrupt the fitness industry by incorporating functional ingredients like L-citrulline and caffeine that have clinically proven benefits for exercise performance.
Industry Implications
1. Performance Drinks - The performance drinks industry could benefit from tapping into tropical flavors like jackfruit to attract a broader consumer base.
2. Packaging - The packaging industry has an opportunity to innovate by creating lighter and more eye-catching designs for energy drinks.
3. Fitness and Wellness - The fitness industry can leverage the use of functional ingredients like L-citrulline, caffeine, and other proven substances to enhance workout performance and attract health-conscious consumers.
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