What is the trend of tropical flavored performance drinks?

There is an opportunity to disrupt the performance drinks market by introducing unique and refreshing tropical flavors like jackfruit.

What is the trend of innovative packaging for energy drinks?

There is an opportunity to disrupt the energy drinks industry by introducing lighter packaging designs that stand out on shelves.

What is the trend of functional ingredients for exercise performance?

There is an opportunity to disrupt the fitness industry by incorporating functional ingredients like L-citrulline and caffeine that have clinically proven benefits for exercise performance.

What are the implications for the performance drinks industry?

The performance drinks industry could benefit from tapping into tropical flavors like jackfruit to attract a broader consumer base.

What are the implications for the packaging industry?

The packaging industry has an opportunity to innovate by creating lighter and more eye-catching designs for energy drinks.

What are the implications for the fitness and wellness industry?

The fitness industry can leverage the use of functional ingredients like L-citrulline, caffeine, and other proven substances to enhance workout performance and attract health-conscious consumers.

Jackfruit-Flavored Performance Drinks : performance energy drink

Jackfruit-Flavored Performance Drinks

Tropical-Inspired Energy Drink Flavors Image 1

Retailer-Exclusive Energy Drinks Image 1

The New CELSIUS HEAT Performance Energy Drink is Tropical

Laura McQuarrie — January 28, 2020 — Lifestyle

References: celsiusheat & prnewswire

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Joining flavors like Inferno Punch, Orangesicle and Strawberry Dragonfruit is Jackfruit, the newest carbonated performance energy drink in the CELSIUS HEAT line. The beverage contains 2,000 milligrams of L-citrulline and 300 milligrams of caffeine, plus the proprietary CELSIUS blend to help accelerate the metabolism, burn body fat, increase endurance and provide a pre-workout boost to improve exercise performance with clinically proven benefits.

The jackfruit-flavored energy drink from CELSIUS is said to be a mix of sweet and tangy, offering a different take on refreshing tropical flavors. Along with this new flavor, CELSIUS HEAT is introducing refreshed packaging for its 16-ounce cans that are light rather than dark as before.

Image Credit: Celsius Holdings

Trend Themes

Tropical Flavored Performance Drinks — There is an opportunity to disrupt the performance drinks market by introducing unique and refreshing tropical flavors like jackfruit.
Innovative Packaging for Energy Drinks — There is an opportunity to disrupt the energy drinks industry by introducing lighter packaging designs that stand out on shelves.
Functional Ingredients for Exercise Performance — There is an opportunity to disrupt the fitness industry by incorporating functional ingredients like L-citrulline and caffeine that have clinically proven benefits for exercise performance.

Industry Implications

Performance Drinks — The performance drinks industry could benefit from tapping into tropical flavors like jackfruit to attract a broader consumer base.
Packaging — The packaging industry has an opportunity to innovate by creating lighter and more eye-catching designs for energy drinks.
Fitness and Wellness — The fitness industry can leverage the use of functional ingredients like L-citrulline, caffeine, and other proven substances to enhance workout performance and attract health-conscious consumers.

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