The Celsius Sparkling Mango Passionfruit energy drink flavor is being launched by the brand as an extension of its product lineup that will offer convenience store patrons with an exclusive option to try out.
The drink will be exclusively available at 7-Eleven and Speedway Stores, and features the flavor of sweet yet tart mango along with passionfruit to make it great for enjoyment on its own or with a snack. The arrival of the new flavor is being celebrated by 7-Eleven with a promotion that will let shoppers pick up any two Celsius flavors for $4.25 through February 22, 2022.
The Celsius Sparkling Mango Passionfruit energy drink flavor was also being provided free of charge to customers using the 7-Eleven 7NOW delivery app from January 31 through February 6, 2022 to celebrate the launch.
Image Credit: Celsius
What's Driving This Trend
- Retailer-exclusive Energy Drinks
- Exclusive energy drink flavors are gaining traction as a way for retailers to attract and retain customers.
- Convenience Store Promotions
- Convenience stores are using exclusive flavors and promotions to drive foot traffic and sales.
- Product Line Extensions
- Brands are continuously extending their product lineups to meet consumer needs.
Who This Affects Most
- Retail
- Retailers are leveraging exclusive energy drink flavors and promotions to increase sales and customer loyalty.
- Food and Beverage
- Food and beverage companies are introducing new flavors and beverage varieties to increase market share and meet consumer demand.
- Convenience Store
- Convenience store companies are creating exclusive product offerings to differentiate themselves from competitors and increase market share.
