Well just in case you ever want to dress up as a squirrel, now's your chance! I'm sorry, but I think I laughed for 5 mins straight at this picture. You have to check out the other gallery pictures from the University Of Art & Design Lausanne.
Implications - Performance art gains strength as something that only takes place at one moment in time. Even something as mundane as a squirrel costume is given new life when placed in an environment that can only be accessed fully during the actual performance. This can have an impact on the retail industry, as well as advertising and marketing, which can create pop-up shops or one-time events to attract consumers.