Yet another company is jumping on the streaming bandwagon with a network focusing on two of its most popular entertainment brands: People and Entertainment Weekly. Appropriately dubbed PEWN, Time Inc. is giving what its viewers want -- free programming that will embrace a linear, TV-like watching experience. Of course, that means the People and Entertainment Weekly Network will be supported by ads.
Not only will it broadcast the entertainment coverage both People and Entertainment Weekly are known for, the network will also launch "about 100 hours of original programming, including daily programming around celebrities, pop culture, lifestyle and human-interest stories, rounded out by Time Inc.’s library of VOD assets," according to the company. It is set to debut this fall season.
Key Themes Behind This Trend
- Free Streaming Video
- Disruptive innovation opportunity: Explore ad-supported free streaming platforms to reach a wider audience and monetize through advertising.
- Linear Tv-like Experience
- Disruptive innovation opportunity: Create streaming platforms and networks that provide a traditional TV-like watching experience to cater to viewers' preferences.
- Original Programming
- Disruptive innovation opportunity: Develop and produce original content to attract viewers and differentiate from competitors in the streaming industry.
Where This Applies
- Media and Entertainment
- Disruptive innovation opportunity: Embrace streaming platforms and networks to enhance the delivery of media and entertainment content to consumers.
- Advertising
- Disruptive innovation opportunity: Advertise on ad-supported streaming platforms to reach a targeted audience and generate revenue through ads.
- Content Production
- Disruptive innovation opportunity: Produce original programming to meet the demand for high-quality content on streaming platforms and networks.
