Hazelnut-Inspired Hanging Lights

The Nut-C Pendant Style Lights are Warm and Inviting

The Nut-C pendant style lights are the design work of Julia Kononenko for M'ZPA and draw inspiration from hazelnuts, which infuses a naturalistic aesthetic into a living space. Boasting a simple silhouette, the Nut-C light features an elongated style that is achieved using a mix of materials including metal, wood and leather in order to offer a warm, charming touch.

A distinct shift towards ultra-modern interior design aesthetics has created a partial disconnect for consumers who are further removed from the natural world. Designers and brands are responding in kind with products like the Nut-C pendant style lights in order to infuse a natural touch back into the living space. What's created is a calming space that is more focused on rejuvenating the inhabitant rather than having them feel disconnected.

Ultra-modern Interior Design
Opportunity to incorporate natural elements and materials into ultra-modern interior design aesthetics.
Naturalistic Aesthetics
Opportunity to infuse natural touches and organic designs into interior lighting.
Reconnecting with the Natural World
Opportunity to create products that help reconnect consumers with nature within their living spaces.

Sectors Adopting This

Interior Design
Opportunity for interior designers to incorporate natural elements into modern designs.
Lighting
Opportunity for lighting companies to develop pendant lights that showcase naturalistic aesthetics.
Home Decor
Opportunity for home decor brands to offer products that help consumers reconnect with nature in their homes.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 20%
Freshness 8%

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