'Peloton Digital' Has a Huge Repository of Online Workouts
References: itunes.apple & digitaltrends
Peloton, the stationary cycling company, found success as an alternative to in-person spin classes, and it's looking to expand beyond cycling alone with the introduction of 'Peloton Digital'. The new offering brings Peloton's lauded remote workouts to users wherever they are and however they choose to exercise.
Peloton Digital offers over 10,000 on-demand classes in a variety of different categories, including running, boot camp, outdoor, floor, yoga, and, of course, cycling. The new platform also gives users access to more than 15 live studio classes each day, which are hosted from Peloton's studio in New York City. The subscription service currently costs $19.49 per month, which is a small price to pay for gym-quality routines and fitness plans.
Peloton Digital offers over 10,000 on-demand classes in a variety of different categories, including running, boot camp, outdoor, floor, yoga, and, of course, cycling. The new platform also gives users access to more than 15 live studio classes each day, which are hosted from Peloton's studio in New York City. The subscription service currently costs $19.49 per month, which is a small price to pay for gym-quality routines and fitness plans.
Trend Themes
1. Remote Workout Platforms - The rise of platforms like 'Peloton Digital' indicates a trend towards remote workout experiences that provide convenience and variety to users.
2. Multi-disciplinary Fitness Programs - 'Peloton Digital' showcases the growing demand for fitness programs that cater to various workout categories, allowing users to explore different exercises and achieve comprehensive fitness goals.
3. Live Studio Classes - The inclusion of live studio classes in 'Peloton Digital' highlights the trend of incorporating real-time interaction and community engagement into online workout experiences.
Industry Implications
1. Fitness Technology - The digital workout revolution presents opportunities for fitness tech companies to create innovative platforms, products, and services that enhance the virtual fitness experience.
2. Streaming Services - The emergence of platforms like 'Peloton Digital' opens up disruptive innovation possibilities for streaming services to venture into the fitness industry and offer curated workout content to subscribers.
3. Health and Wellness - The growing popularity of remote and multi-disciplinary workout programs creates avenues for health and wellness brands to collaborate with fitness platforms like 'Peloton Digital' and offer integrated solutions for holistic fitness.
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