If you think you’ve seen long legs before, think again. The latest print ads for Pedigree Jumbone Maxi take long legs to the max. These eye-catching ads were done by advertising agency BBDO in Moscow, Russia. Each of the print ads showcase a different barnyard animal with shockingly extended limbs.
These Pedigree Jumbone Maxi print ads are effective in bringing attention to the brand’s new jumbo bones, which are (unsurprisingly) extra, extra large! By utilizing photoshopped barnyard animals as their focal point, these ads add extra drama to their print campaign.
As a direct result of extending the length of the pig, sheep and cow’s legs, these print ads become comical and cute while still reinforcing that their bones will last you one a jumbo-long time. The Pedigree Jumbone Maxi print ads are both effective and appealing, whilereinforcing their slogan featured at the bottom of the ad, "Pedigree Jumbone Maxi. The longer lasting bone."
Long-Legged Cow Campaigns
More Stats +/-
Ad Longevity Through Humor
Derriere Cam Campaigns
Advanced Network Ads
Schadenfreude Food Campaigns
Tugging Presidential Heartstrings
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.