Available for a limited time only, the Ice Cream Pebbles Cereal in Rainbow Sherbet flavor are a sugary and nostalgic indulgence that will make anyone feel like a kid again. To be released for the summer of 2015, the Ice Cream Pebbles Rainbow Sherbet cereal is a playful way to indulge in a sugary cereal from Post. Although you may find yourself facing a sugar crash mid-morning, the new ice cream-inspired Pebbles variety is sure to put a smile on anyone's face.
This over-the-top treat is an example of extreme opposition to the healthy eating movement. Given that many parents are likely to reject such sugary cereals for a daily breakfast option, the brand knows that there is selling power for the cereal in the millennial generation as well as for a treat on special occasions.