The PATRÓN x JonBoy Margarita Collection Kit pairs the taste of ultra-premium tequila with the perspective of an iconic celebrity tattoo artist just in time for Cinco de Mayo celebrations. The kit includes original artwork by JonBoy, as well as JonBoy-designed cocktail toppers.
Created in collaboration with Cocktail Courier, the kit includes all of the essentials for preparing the Fresh Ink Smoked Margarita at home. The recipe puts a spin on the classic margarita with PATRÓN Silver and ingredients like fresh lime juice, pineapple juice, agave nectar, smoked paprika and smoked sea salt for the rim. The all-in-one kit also includes stainless steel straws and coasters with designs by the tattoo artist, all informed by the history, heritage and handcrafted legacy of PATRÓN.
Key Themes Behind This Trend
- Celebrity Collaboration Cocktail Kits
- Opportunity to collaborate with celebrities and feature their artwork and designs on cocktail kits for at-home experiences.
- At-home Entertainment Kits
- Opportunity to create kits that adequately encompass all the essentials for at-home entertainment, such as cocktail kits.
- Cinco De Mayo Celebrations
- Opportunity to create themed kits (such as Cinco de Mayo) for at-home celebrations and holidays.
Where This Applies
- Alcohol Industry
- Alcohol companies can partner with artists and designers to create themed cocktail kits for at-home consumption.
- Entertainment Industry
- Entertainment companies can consider creating at-home kits that include products like cocktail kits for special occasions.
- Art and Design Industry
- Art and design companies can partner with liquor companies to feature their artwork and designs on cocktail kit packaging.
