With the campaign for 'Army of Lovers,' clothing company Billionaire Boys Club promotes self-love and communal harmony through patched fabric streetwear designs. According to BBC, the message of the collection "reflects political climates and societal reaction with themes stemming from war, rebellion and unity."
The Spring 2018 capsule features flower-patterned reversible jackets with simple slogan stamps and peace signs, army-inspired apparel, as well as stencil-effect fabrics. However, the originality of the pieces stems from the revival of patched fabric streetwear. Encompassing the rebellious attitude of teens, Billionaire Boys Club creates jackets with pattern-versatile fabric patches, as well as a classic ombre-colored button up shirt, which transcends from a yellow and blue checkered print to a green and white one.
Patched Fabric Streetwear
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Colorful Gopnik Streetwear
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