New Look Promotes the Upcoming Holidays with a Party Collection Video

 - Nov 16, 2012
References: marieclaire & cocosteaparty
Store New Look introduced a party collection runway video to capitalize on upcoming December holidays and New Year's Eve.

The retailer understands there is a vast market for sparkly and party appropriate apparel. The showcase features a mix of female and male models rocking popular pieces like the little black dress and the special occasion clutch. The video opens with a glow in the dark dance group of men who work the runway, followed by a series of women walking and showing off the fashions. The video uses a camera flash effect and the soundtrack is a consistent upbeat track. They are catchy and a good choice to counteract the clothing.

By creating a runway video, New Look has found a way to revamp the party collection exhibition and market its website and the merchandise it carries.