Despite all the flack that Facebook has been getting over the past several months, it's tough to deny that the platform remains the best way to organize events and parties, but the Paperless Post Flyer feature is hoping to provide a beautiful alternative. The system lets users design attractive and dynamic event invites, and it makes those invites easy to share and track.
One of the reasons why Facebook's event pages are so useful is that users can be relatively confident that their invitees will eventually see their page, since most people use Facebook at least sporadically. Rather than forcing an email invitation, which is outdated to say the least, Paperless Post Flyers can be shared with a link, so users can share their beautiful invites via any messaging app -- even Facebook Messenger.
What's Driving This Trend
- Digital Event Invites
- Opportunity for businesses to create beautiful and dynamic digital event invites as an alternative to traditional paper invitations.
- Paperless Event Planning
- Disruptive innovation opportunity for event planning platforms to provide a seamless and environmentally friendly solution by eliminating the need for paper invitations.
- Mobile Sharing
- Potential for messaging and social media apps to integrate features that allow for easy sharing of digital event invites.
Who This Affects Most
- Event Planning
- Opportunity for event planning companies to incorporate digital event invite services into their platforms to cater to the evolving needs of their customers.
- Messaging Apps
- Disruptive innovation opportunity for messaging apps to enhance their features by integrating seamless digital event invite sharing functionality.
- Graphic Design
- Opportunity for graphic design firms to offer services specifically tailored for creating visually appealing digital event invites.
