It's always better for an industry to have engaged consumers who care about the product in and of itself, and Papa Palheta is a Malaysian and Singaporean coffee roaster that's looking to encourage more thorough engagement through its packaging and auxiliary materials. The brand not only packages its coffee in matter-of-fact bags that emphasize the beans rather than the design, but it also provides consumers with materials to help them analyze the coffee and have a great drinking experience.
When selling a bag of coffee, Papa Palheta includes a few pamphlets. One of those is a sheet that explains the best way to brew the roaster's beans, and another is a template that consumers can use to make notes about the general profile of the coffee once brewed.
Educational Coffee Materials
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