You may never think of your underoos the same way again after watching the Pact commercial called "Office of Eden."
The underwear company prides itself on making comfortable and stylish undergarments and in this particular television spot, they state that "change starts with your underwear." Now, I'm not sure about your office, but here at Trend Hunter we don't have magnetic forces pulling off our clothing. Nor do we have doors that open into a forest. In this Pact commercial, however, all of these things are presented as the norm. Check it out above.
What's Driving This Trend
- Comfortable Office Attire
- Disruptive innovation opportunity for clothing companies to design office wear that is as comfortable as undergarments.
- Sustainable Underwear
- Disruptive innovation opportunity for underwear companies to create environmentally conscious and sustainable products for consumers.
- Smart Underwear
- Disruptive innovation opportunity for technology companies to create undergarments with integrated technology like sensors and tracking devices.
Who This Affects Most
- Apparel
- Clothing companies can design office wear that focuses on comfort and sustainability.
- Undergarment
- Underwear companies can innovate by designing comfortable, sustainable and smart, functional undergarments.
- Technology
- Technology companies can integrate wearable technology like sensors and tracking devices to create innovative and functional undergarments.
