The Pabst Blue Ribbon Mini Pretzel Beer Brats are Easy to Prepare
Michael Hemsworth — September 22, 2020 — Marketing
References: distinctivefoods & progressivegrocer
The Pabst Blue Ribbon Mini Pretzel Beer Brats are a new product from Distinctive Foods LLC that have been created thanks to an agreement with the Pabst Brewing Co. to offer beer enthusiasts with a snack they're sure to enjoy.
The snack consists of a mini hardwood-smoked bratwurst that has been cooked using Pabst Blue Ribbon Beer with a decades-old family recipe. The sausages are then wrapped in a pretzel bread to balance them out as a convenient food option to enjoy on its own or with a beer.
The Pabst Blue Ribbon Mini Pretzel Beer Brats have a fully cooked recipe and are capable of being prepared in less than a minute in the microwave to make them as easy to heat up as possible.
The snack consists of a mini hardwood-smoked bratwurst that has been cooked using Pabst Blue Ribbon Beer with a decades-old family recipe. The sausages are then wrapped in a pretzel bread to balance them out as a convenient food option to enjoy on its own or with a beer.
The Pabst Blue Ribbon Mini Pretzel Beer Brats have a fully cooked recipe and are capable of being prepared in less than a minute in the microwave to make them as easy to heat up as possible.
Trend Themes
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Beer-infused Snacks — Opportunity for food companies to infuse beer into their snacks to attract beer enthusiasts.
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Convenient On-the-go Snacks — Opportunity for food companies to develop more on-the-go snacks that can be easily prepared in under a minute.
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Family Recipes — Opportunity for food companies to create nostalgic, family recipe-based products to appeal to consumers looking for comfort food.
Industry Implications
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Food and Beverage — Players in the food and beverage industry can develop new products such as beer bratwurst to widen their product lines and attract new customer segments.
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Microwaveable Food — Opportunity for companies to create more microwaveable food options for consumers with busy lifestyles who seek convenient meal options.
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Alcohol — Distilleries and breweries can expand their product lines by offering food products that complement their alcoholic beverages.
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