This flagship The North Face store located in the U.K. transforms shopping into and outdoor retail experience.
U.K.-based brand and retail design consultancy Green Room aimed to inspire customers' inner explorer with its new shopping space. The 4,300 square foot store was therefore specially designed to act as a playground for outdoor enthusiasts and perfectly syncs with The North Face brand's core message. The outdoor-retail store features artificial sky windows capable of reacting to actual weather patterns, a series of self-sufficient vertical gardens and tree trunks that rise up to the ceiling to create an artificial forest canopy.
Using this nature-inspired theme, the North Face flagship store becomes so much more than a retail space. Customers are able to immerse themselves in a sensory experience that is both emotional and physical all at once.