The Otrivin Nasal Spray campaign perfectly sums up the way people often feel when experiencing extreme cases of allergic reactions. As though taking over their entire nasal passages, the nose of the sufferer has been turned into the thing that they are allergic to, whether that involves cats, dust or flowers. Completely unbearable, the campaign sympathizes while also providing a working solution.
Conceived and executed by Saatchi & Saatchi, an ad agency based in Johannesburg, South Africa, the Otrivin Nasal Spray campaign was art directed by Wihan Meerholz with creative direction by Liam Wielopolski. The clever and creative images were shot by photographed by Jason Robinson, retouched by Zelda Faurie and illustrated by artist Robert Dersley.
What's Driving This Trend
- Allergy Spoof Ads
- Spoof or humorous ads about allergies are becoming popular in advertising campaigns.
- Realistic Illustrations in Advertising
- Advertising campaigns are using realistic illustrations to create sympathy for allergy sufferers.
- Nasal Spray as Solution
- Nasal spray products are being promoted as solutions for allergy sufferers in advertising campaigns.
Who This Affects Most
- Pharmaceuticals
- Pharmaceutical companies can use innovative advertising techniques like spoof ads and realistic illustrations to promote their allergy products like nasal sprays.
- Advertising
- Advertising agencies can use creative ways like realistic illustrations and humorous ads to promote products like nasal sprays for allergies, thereby, creating disruptive innovations in the marketing industry.
- Healthcare
- Healthcare industry can use creative marketing techniques like spoof ads and realistic illustrations to create a more empathetic approach to treating allergies and sell more products like nasal sprays.
