Disney’s latest release, Frozen, is garnering a lot of buzz for its Oscar-nominated song Let it Go. The company responded to the song’s growing popularity by releasing a video with the song sung in 25 languages, each by a different actress.
Let It Go, sung by Queen Elsa (voiced by Rent’s Idina Menzel) is a beautiful and heartfelt anthem of independence and self-acceptance, a vow never to conform to others' expectations or rules. The Oscar-nominated song has garnered many fans who see the song as an anthem for anyone who has ever felt alienated, devalued or uncomfortable with themselves, from the LGBTQ community to those suffering from mental illness, and even teenagers going through puberty. Let It Go is a truly remarkable song no matter the language in which it is sung.
Why This Trend Is Growing
- Multilingual Entertainment
- As global audiences become more diverse, there is an opportunity for entertainment companies to create multilingual content that resonates with viewers across languages and cultures.
- Inclusive Music
- By creating music that speaks to a variety of audiences and experiences, there is an opportunity for music companies to reach wider audiences, and contribute to social and cultural change.
- Digital Distribution
- With the rise of digital streaming services, entertainment companies are presented with an opportunity to reach more audiences across borders and languages, beyond traditional distribution methods.
Industries Being Reshaped
- Entertainment
- Entertainment companies can capitalize on the opportunity to create content that transcends language and cultural boundaries, fostering a sense of inclusivity and belonging.
- Music
- Music companies can create music that speaks to a variety of audiences and experiences, promoting diversity and social change through their lyrics and themes.
- Technology
- With technological advancements in digital distribution and streaming services, the entertainment industry has the opportunity to reach wider audiences across borders and languages, beyond traditional distribution methods.
