Essie’s Originals Remixed Collection features some of the most iconic colors but introduces them in a fresh new way based on the idea that "opposites attract." The colors boast entirely new names, shades and bottle designs that pay tribute to the colors that inspired them but are actually more like the alter ego of their original counterparts.
In this new collection, Essie took inspiration from the soft pink Ballet Slippers shade to create Ballet Sneakers, which was influenced by street style and includes sneaker imagery on its packaging. There's also Like a Rebel, which offers a slightly wilder take on the pale and pink Lady Like nail polish. In the Essie’s Originals Remixed Collection, there are a total of four finishes and other creatively reinvented shades like Wicked Fierce and Berry Nice.
Why This Trend Is Growing
- Remixed Nail Polish Colors
- Essie's Originals Remixed Collection introduces new names, shades, and bottle designs for iconic colors, creating disruptive innovation opportunities in the beauty industry.
- Opposites Attract
- The concept of opposites attracting, as seen in Essie's Originals Remixed Collection, can be applied to other industries to create new and unique products that appeal to consumers.
- Street Style Influence
- The street style influence on Essie's Originals Remixed Collection presents an opportunity for fashion and cosmetics industries to collaborate and create products that blur the lines between fashion and beauty.
Industries Being Reshaped
- Beauty
- The beauty industry can explore disruptive innovation opportunities by remixing classic product lines with new names, shades, and packaging designs.
- Fashion
- The fashion industry can embrace the concept of remixing and reinventing iconic designs to create fresh and unique products that appeal to fashion-forward consumers.
- Packaging
- The packaging industry can explore innovative designs that incorporate elements of different styles, such as street style, to create visually striking packaging for a variety of products.
