Square One Organic Spirits is introducing a range of handcrafted and certified organic ready-to-drink cocktails that appeal to ingredient-conscious consumers. The conveniently canned cocktails are made with pure, simple ingredients like vodka, real juice and botanical extracts, and avoid the use of artificial preservatives. Square One Sparkling Cocktails are available in a selection of sophisticated flavors like Pear of Roses, Basil Berry Fizz, Mediterranean Pearl and Cucumber Therapy. The lightly carbonated beverages boast an ABV of 7.5% and are sold in packs of four.
As Allison Evanow, Founder and CEO, Square One Organic Spirits says, "Consumers—particularly Millennials and Gen Z—are increasingly conscious about what they are drinking, and they are attracted to the certified organic ingredients and lack of artificial flavorings that are core to the DNA of all Square One products."
Image Credit: Square One Organic Spirits
Why This Trend Is Growing
- Ingredient-conscious Beverages
- The trend of ingredient-conscious beverages is creating opportunities for innovative companies to develop and market products that prioritize pure, organic ingredients.
- Convenient Ready-to-drink Cocktails
- The growing demand for convenient ready-to-drink cocktails presents an opportunity for companies to create canned cocktails that offer high-quality ingredients and unique flavors.
- Certified Organic Alcoholic Beverages
- The rising interest in certified organic alcoholic beverages is driving the need for innovative companies to develop organic spirits and cocktails that cater to health-conscious consumers.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can capitalize on the trend of ingredient-conscious beverages by offering a variety of organic and all-natural options to cater to health-conscious consumers.
- Alcoholic Beverage Industry
- The alcoholic beverage industry can seize the opportunity presented by the demand for convenient ready-to-drink cocktails by developing and marketing canned cocktails that align with consumer preferences for high-quality ingredients and unique flavors.
- Organic Spirits Industry
- The organic spirits industry has the potential to grow by meeting the demand for certified organic alcoholic beverages that appeal to consumers who prioritize organic and sustainable products.
