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Post is Bringing Oreo O's Back to Store Shelves in the U.S.

 - Jun 2, 2017
References: postconsumerbrands & fortune
Post Holdings, better known to consumers as Post, has announced that Oreo O's will be making a comeback. The cereal was sold between 1998 and 2007 in the U.S., although it has remained on store shelves overseas. Despite a push for healthier food from consumers, Oreo O's will be exactly the same as it was 10 years ago. That means chocolate loops with a vanilla creme coating. Post has given Oreo O's a suggested retail price of $3.98 a box.

Relaunching Oreo O's makes sense for a variety of reasons. First off, the children who enjoyed it back in the late 1990s and throughout the 2000s are mostly grown adults now. These grown adults are now doing the shopping for themselves and are susceptible to nostalgia. Also, relaunching Oreo O's allows Post to put another cereal on the grocery store shelves without doing a lot of work.