At CES 2020, Oral-B introduced the Oral-B iO as a smart toothbrush that uses artificial intelligence and algorithms to enhance oral care in all areas of the mouth, including 16 highlighted zones. The toothbrush itself boasts "magnetic drive," which combines the power of oscillating bristles with micro-vibrations to provide a deep clean.
On the brush itself, there's also a smart pressure sensor that takes note of pressure and helps to offer brushing feedback. Users will also be able to take advantage of personalized brushing modes and coaching feedback, plus tracking through the Oral-B iO app.
Knowing that oral health is foundational to overall health, consumers are investing in high-tech oral care products that are useful for offering guidance based on their specific needs and habits.
Image Credit: P&G
Key Themes Behind This Trend
- AI-enhanced Oral Care
- The introduction of Oral-B iO smart toothbrush using AI and algorithms provides an opportunity for businesses to invest in innovative oral care products.
- Personalized Oral Care
- The personalized brushing modes and coaching feedback in the Oral-B iO app presents opportunities for companies to offer oral care products tailored to individual needs and habits.
- Smart Pressure Sensor
- The smart pressure sensor in Oral-B iO offers disruptive innovation opportunities for businesses to incorporate pressure-sensing technology in their oral care products.
Where This Applies
- Oral Care Industry
- The industry players can capitalize on the trend of AI and algorithm-enhanced toothbrushes to introduce personalized and smart oral care products.
- Consumer Electronics Industry
- The industry can invest in the development of advanced AI and pressure sensing technology for oral care products, as demonstrated by Oral-B iO.
- Healthcare Industry
- With oral health being foundational to overall health, a collaboration between dental and medical professionals using AI-enhanced oral care products can be considered a disruptive innovation opportunity.
