At CES 2020, Oral-B introduced the Oral-B iO as a smart toothbrush that uses artificial intelligence and algorithms to enhance oral care in all areas of the mouth, including 16 highlighted zones. The toothbrush itself boasts "magnetic drive," which combines the power of oscillating bristles with micro-vibrations to provide a deep clean.
On the brush itself, there's also a smart pressure sensor that takes note of pressure and helps to offer brushing feedback. Users will also be able to take advantage of personalized brushing modes and coaching feedback, plus tracking through the Oral-B iO app.
Knowing that oral health is foundational to overall health, consumers are investing in high-tech oral care products that are useful for offering guidance based on their specific needs and habits.
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