The OPI x Xbox Collection Includes 12 Gamer-Approved Shades
Michael Hemsworth — January 5, 2022 — Marketing
References: opi & drugstorenews
The OPI x Xbox collection has been announced by the nail polish brand in collaboration with the Microsoft gaming division to provide avid gamers with a themed way to shake up their manicures this spring. The collection includes a full range of 12 shades that come in four different formulas for consumers to choose from, which are all themed with video games in mind, complete with punny names. The collection is perfect for any gamer who enjoys painting their nails and is likely to be a must-have amongst eSports gamers when it launches.
Co-Founder and Brand Ambassador Suzi Weiss-Fischmann spoke on the new OPI x Xbox collection saying, "Over the past 40 years, we’ve traveled the globe; now we’re excited to visit virtual worlds with Xbox. In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”
Co-Founder and Brand Ambassador Suzi Weiss-Fischmann spoke on the new OPI x Xbox collection saying, "Over the past 40 years, we’ve traveled the globe; now we’re excited to visit virtual worlds with Xbox. In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”
Trend Themes
1. Gaming-inspired Nails - Opportunities for gaming brands to collaborate with beauty and fashion brands to provide a new medium for self-expression.
2. Themed Beauty Collections - More brands will collaborate with popular culture franchises to create themed beauty collections, allowing consumers to display their fandom in unique ways.
3. Gamification of Beauty - Opportunities for beauty brands to gamify their products and marketing to engage with younger audiences and tap into the gaming market.
Industry Implications
1. Beauty Industry - Opportunities for the beauty industry to tap into the gaming market and create new product lines and beauty experiences for gamers.
2. Gaming Industry - Opportunities for the gaming industry to collaborate with beauty and fashion brands to create crossover products and marketing campaigns.
3. Entertainment Industry - Opportunities for entertainment franchises to collaborate with beauty and fashion brands to create themed collections and expand their brand reach.
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