Omsom x Instant Pot Shares Hard-to-Find Ingredients for Asian Meals
Laura McQuarrie — November 3, 2021 — Lifestyle
Omsom x Instant Pot collaborated on a set of limited-edition starters that are optimized for making flavorful Asian meals with a pressure cooker or air fryer. The set of sauce packets are made with ingredients that are difficult to find, including aromatic additions and seasonings that help to create well-rounded meals with ease.
The set include the brand's Lemongrass BBQ, Korean Spicy Bulgogi and Chinese Mala Salad sauces, plus six recipes that significantly streamline the at-home cooking process. The co-branded Omsom x Instant Pot sampler pack shares starters that serve two to three and create 16 or more Instant Pot or air fryer meals with the addition of a few fresh ingredients like protein and veggies.
The set include the brand's Lemongrass BBQ, Korean Spicy Bulgogi and Chinese Mala Salad sauces, plus six recipes that significantly streamline the at-home cooking process. The co-branded Omsom x Instant Pot sampler pack shares starters that serve two to three and create 16 or more Instant Pot or air fryer meals with the addition of a few fresh ingredients like protein and veggies.
Trend Themes
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Pressure Cooker Meal Starters — The popularity of pressure cookers and air fryers has created a need for sauces and starters that streamline the cooking process.
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Limited Edition Collaborations — Collaborations between food brands and kitchen appliance brands can lead to the creation of new products that meet a specific market need.
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Hard-to-find Ingredients — Consumers are increasingly seeking out ingredients that are not commonly found at mainstream grocery stores, presenting an opportunity for brands to create products that cater to this demand.
Industry Implications
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Food and Beverage — Innovative ingredient combinations and collaborations between food and kitchen brands can disrupt the food and beverage industry.
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Kitchen Appliances — Kitchen appliance brands can take advantage of the trend towards home cooking by partnering with food brands to create products that cater to consumer demand for convenience and quality.
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Ingredient Suppliers — Suppliers of hard-to-find ingredients can capitalize on the trend towards authentic and diverse cuisine by partnering with food brands to create products that feature their unique ingredients.
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