South Asian comfort food brand Paro debuted a trio of products to help with meal preparation at home, all of which can be found in the Paro Bundle. These pantry essentials and meal starters were inspired by beloved family recipes from founder and CEO Umaimah Sharwani, and she named the brand after her mother.
The plant-based products are easily prepared in about 30 minutes and they include Masoor Daal and Kitchari, both lentil dishes, and Tarka, a spicy topping akin to chili crisp, made with spices, ghee, grapeseed oil, garlic and curry leaves.
The Paro Bundle is a pantry staple that helps to quickly put flavorful, comforting meals on the table, all the while offering an effective solution for fighting kitchen fatigue.
What's Driving This Trend
- Plant-based Meal Starters
- The Paro Bundle introduces plant-based meal starters that can be easily prepared in about 30 minutes.
- South Asian Comfort Food
- Paro taps into the growing popularity of South Asian comfort food, offering pantry essentials inspired by beloved family recipes.
- Efficient Meal Preparation
- The Paro Bundle provides an effective solution for fighting kitchen fatigue by quickly putting flavorful and comforting meals on the table.
Who This Affects Most
- Plant-based Food
- The Paro Bundle caters to the plant-based food industry by offering plant-based meal starters that are convenient and tasty.
- Culinary Subscription Boxes
- The Paro Bundle taps into the culinary subscription box industry, providing pantry essentials and meal starters inspired by South Asian comfort food.
- Convenience Food
- The Paro Bundle caters to the convenience food industry by offering easily prepared meal starters that save time and effort in the kitchen.
