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The OM House by Studio Guilherme Torres is as Serene as it is Beautiful

 - Oct 18, 2010   Updated: Aug 10 2011
References: guilhermetorres & contemporist
Located in Londrina, Brazil, the OM House by Studio Guilherme Torres was designed for a couple who wanted a living space that could accommodate their weekend family gatherings. The OM House embraces a Zen element in a fashionable manner.

The OM House by Studio Guilherme Torres has two swimming pools -- one for the guests and one for the owner -- three large bedrooms, a living room and a "discreet" laundry area.

Implications - Consumers gravitate towards simplistic product designs because it evokes a sense of calm and serenity that offsets their stressful lifestyles. Corporations in all industries may benefit from simplification of their product designs.