Dapper Vacationer Editorials

Ollie Edwards Stars in GQ Russia's August 2014 Cover Story

Ollie Edwards stars in GQ Russia's August 2014 issue. The top model is captured by photographer Ben Watts' lens and outfitted by wardrobe stylist Tobias Frericks.

Tobias dresses Ollie in a wardrobe of structured suits, printed separates and lightweight outerwear staples that are classically elegant. The pieces embody a nautical aesthetic and are the perfect staples for this vacation-themed story.

Ollie Edwards is captured poolside and at the beach while enjoying cocktails, jumping into the water and posing with a vivid surfboard. The model looks elegant within a summer setting and replaces traditional beach attire and athleticwear with debonaire suiting and retro-themed fashions.

The menswear ensembles are an elegant nod to past era fashions and set a sophisticated tone for the season.

Nautical Menswear
Designing a menswear line with structured suits, printed separates and lightweight outerwear staples that embody a nautical aesthetic.
Summer Vacation Style
Creating a fashion line that mimics celebratory summer wardrobes using debonaire suiting and retro-themed clothes.
Elegant Beach Attire
Designing elegant, yet comfortable, beach attire that replaces traditional beach attire and athleticwear.

Who This Affects Most

Fashion Design
Creating new designs for an exclusive menswear line with nautical themes, debonaire suiting elements and elegant beach attire pieces.
Photography and Styling
Providing services for a summer vacation-themed shoot with sophisticated clothes and accessories that convey a relaxed, yet stylish, flair.
Luxury Travel and Hospitality
Developing a luxury travel package, complete with exclusive beach resorts, glamorous cocktails, and eventful summer activities reminiscent of trendy fashion culture.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 56%
Freshness 8%

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