Even though extra virgin olive oil (or as Rachael Ray would say, EVOO) is a standard ingredient in most kitchens, this olive oil label shows its packaging design can be anything but ordinary. Designed by Athens-based Kanella, the Karia EVOO bottle features an intricate geometric graphic in a black and gold color scheme.
The high quality EVOO is from a Moroccan family business. This is reflected in the olive oil label, which is supposed to look like ornamental jewelry and was created to emulate a "classy and contemporary style." Moroccan culture and art inspired the brand identity, specifically in its architectural aspects and decorative patterns. The minimalist packaging is also supposed to be an "abstract representation" of the olive tree.
What's Driving This Trend
- Geometric Packaging Design
- Opportunity for creating visually striking packaging designs through intricate geometric patterns.
- Moroccan-inspired Branding
- Potential for infusing Moroccan culture and art into branding to create a unique and contemporary style.
- Minimalist Packaging
- Chance to explore abstract representations and minimalist designs in packaging, offering a sleek and modern aesthetic.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to enhance the visual appeal of their products through geometric packaging designs.
- Luxury Goods
- Potential for luxury brands to incorporate Moroccan-inspired branding elements to create a sophisticated and contemporary image.
- Art and Design
- Opportunity for artists and designers to explore minimalist packaging concepts and abstract representations in their work.
