Even though extra virgin olive oil (or as Rachael Ray would say, EVOO) is a standard ingredient in most kitchens, this olive oil label shows its packaging design can be anything but ordinary. Designed by Athens-based Kanella, the Karia EVOO bottle features an intricate geometric graphic in a black and gold color scheme.
The high quality EVOO is from a Moroccan family business. This is reflected in the olive oil label, which is supposed to look like ornamental jewelry and was created to emulate a "classy and contemporary style." Moroccan culture and art inspired the brand identity, specifically in its architectural aspects and decorative patterns. The minimalist packaging is also supposed to be an "abstract representation" of the olive tree.
Abstract Moroccan-Inspired Packaging
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