M&M's adorable anthropomorphic candy characters are getting new looks as the official candy of the new X-Men: Apocalypse movie.
In an image released with the official candy partnership announcement, two of the M&Ms are garbed in full X-Men apparel. Ms. Green is dressed up as Storm with a fashionable leather cape and pixie-cut white hair. Yellow is wearing a burgundy helmet and cape as Magneto. Thanks to a hilarious and successful M&Ms advertising campaign, TV viewers everywhere are familiar with the M&Ms candy characters. Having them dress as popular movie characters in a co-branded initiative is another innovative marketing idea.
The upcoming installment in the X-Men film franchise has already created a lot of excitement, and this official candy partnership will certainly generate attention for both the Mars-owned candy brand and the X-Men: Apocalypse campaign.
Why This Trend Is Growing
- Co-branded Initiatives
- Opportunities exist for brands to collaborate on marketing campaigns that feature beloved characters from popular movies or shows.
- Movie-inspired Merchandise
- Brands can capitalize on the popularity of upcoming films by creating merchandise that features characters from the movie.
- Fashionable Brand Collaborations
- There is potential for fashion brands to collaborate with popular franchises to create fashionable clothing inspired by movie characters.
Industries Being Reshaped
- Confectionery
- Candy brands can partner with movie franchises to create co-branded initiatives and boost brand awareness.
- Entertainment
- Movie studios can collaborate with brands to create merchandise that extends the reach of their films and characters.
- Fashion
- Fashion brands can collaborate with popular movie franchises to create clothing lines featuring characters from the film.
