Artist-Created Virtual Worlds

Deadmau5 is Creating an Immersive World Called Oberhasli

Oberhasli is a new video game that's being created by Deadmau5 and it's described as a "virtual world and music experience" where fans can experience creations and interact with curated content from the producer, DJ and Grammy-nominated electronic artist. As Deadmau5 told Digital Trends, "The long-term goal is that players are going to be able to squad up or come in solo and be in instances of a performance where I’m actually there performing live."

Over the last year, musicians have made big changes to the way they reach their audiences virtually and this environment promises to capture the interests of fans who want to be totally immersed in the world of Deadmau5. The game is set to launch on free game creation platform Core.

Virtual Worlds and Music Experiences
More artists are expected to create immersive virtual worlds to extend their reach and engagement with fans.
Live Performances in Virtual Reality
The use of VR technology in live performances is an opportunity for artists to create more engaging music experiences and reach a wider audience.
Collaborative Virtual Experiences
Virtual environments provide a platform for musicians and fans to interact and collaborate in new ways.

Industries Being Reshaped

Gaming
Creating immersive video games that offer music experiences provides new opportunities for the gaming industry to broaden its audience.
Music
More artists are expected to explore virtual worlds and music experiences as a way to expand their reach and create new sources of revenue in the music industry.
Virtual Reality
The music industry can leverage virtual reality technologies to create innovative live music experiences that offer more engaging experiences for fans.
SCORE
2.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 47%
Freshness 11%

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