This example of java branding from the Oaxacan Coffee Company highlights the brand's push to associate the product with the unique cultural traditions of the region of Mexico. In addition to its packaged coffee beans, the range includes several confectionery items such as chocolate bars, as well as a selection of pastries, which are available at their cafes.
Designed by Nacho Huizar of agency Latte Co, the overall experience of this brand identity is centered around the coffee itself being the best possible travel souvenir, and invite tourists to take with them as a memory-driven of their journey.
The coffee cultivated by the Oaxacan Coffee Company is grown under shade in San Miguel Talea de Castro, Oaxaca, Mexico.
Why This Trend Is Growing
- Cultural Branding
- Exploring the use of packaging to associate a product with unique cultural traditions, creating a memorable and authentic experience.
- Product Diversification
- Expanding beyond coffee beans to include confectionery items and pastries, offering customers a wider range of options.
- Travel Souvenirs
- Positioning coffee as a desirable travel souvenir, creating a connection between the product and memorable experiences.
Industries Being Reshaped
- Food and Beverage Packaging
- Innovating packaging designs and concepts to tell a story and evoke a sense of cultural identity.
- Confectionery
- Exploring new product offerings and flavor combinations to complement coffee and attract a broader customer base.
- Tourism and Hospitality
- Creating partnerships with local cafes and tourist destinations to promote coffee as a memorable souvenir.
