This example of java branding from the Oaxacan Coffee Company highlights the brand's push to associate the product with the unique cultural traditions of the region of Mexico. In addition to its packaged coffee beans, the range includes several confectionery items such as chocolate bars, as well as a selection of pastries, which are available at their cafes.
Designed by Nacho Huizar of agency Latte Co, the overall experience of this brand identity is centered around the coffee itself being the best possible travel souvenir, and invite tourists to take with them as a memory-driven of their journey.
The coffee cultivated by the Oaxacan Coffee Company is grown under shade in San Miguel Talea de Castro, Oaxaca, Mexico.
Mexican Coffee Packaging
More Stats +/-
Hyper-Real Packaging Illustrations
Road Trip Coffee Kits
Cold Brew Cafe Branding
Clinical Cold Brew Branding
Retro Ice Cream Pints
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Oaxacan Coffee Company Wants Its Products to Be Souvenirs
- By: Rebecca ByersMar 3, 2016