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Energizing Oat Bite Mixes

Krusteaz's No-Bake Oat Bites Feature Flaxseed, Chia & Whole-Grain Oats

— July 8, 2020 — Lifestyle
Krusteaz, which is experienced in making premium baking, pancake and waffle mixes, is now introducing Energizing Oat Bite Mixes in two varieties: Chocolate Chip Oat and Cinnamon Oat. The products are easy to prepare, especially as they require no baking, and they promise to appeal to consumers who are looking for better-for-you, protein-packed snacks made with just a few simple ingredients.

The no-bake mixes are made with ingredients like whole-grain oats, flaxseed and chia. Both of the varieties boast eight grams of plant-based protein per serving and get half of their calories from healthy fats, complex carbs and protein. The dry mixes are meant to be combined with a few fresh ingredients, namely nut or seed butter and honey or agave.

Image Credit: Krusteaz
Trend Themes
1. Protein-packed Snacks - The rise in demand for better-for-you snacks with high protein content presents opportunities for creating innovative protein-packed snack products.
2. No-bake Convenience - The convenience trend of no-bake food products opens up opportunities for developing easy-to-prepare snacks that require minimal time and effort.
3. Simple Ingredient Sourcing - The growing consumer preference for snacks made with simple and recognizable ingredients creates space for developing clean-label snack products with straightforward ingredient sourcing.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the demand for protein-packed snacks by creating innovative products that align with health-conscious consumer preferences.
2. Convenience Food Industry - The convenience food industry can explore the no-bake trend and develop ready-to-make snacks that offer convenience without compromising on taste and quality.
3. Natural Food Industry - The natural food industry can tap into the market for simple ingredient snacks by producing clean-label products that prioritize transparency and natural sourcing.
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