Krusteaz, which is experienced in making premium baking, pancake and waffle mixes, is now introducing Energizing Oat Bite Mixes in two varieties: Chocolate Chip Oat and Cinnamon Oat. The products are easy to prepare, especially as they require no baking, and they promise to appeal to consumers who are looking for better-for-you, protein-packed snacks made with just a few simple ingredients.
The no-bake mixes are made with ingredients like whole-grain oats, flaxseed and chia. Both of the varieties boast eight grams of plant-based protein per serving and get half of their calories from healthy fats, complex carbs and protein. The dry mixes are meant to be combined with a few fresh ingredients, namely nut or seed butter and honey or agave.
Image Credit: Krusteaz
Key Themes Behind This Trend
- Protein-packed Snacks
- The rise in demand for better-for-you snacks with high protein content presents opportunities for creating innovative protein-packed snack products.
- No-bake Convenience
- The convenience trend of no-bake food products opens up opportunities for developing easy-to-prepare snacks that require minimal time and effort.
- Simple Ingredient Sourcing
- The growing consumer preference for snacks made with simple and recognizable ingredients creates space for developing clean-label snack products with straightforward ingredient sourcing.
Where This Applies
- Snack Food Industry
- The snack food industry can capitalize on the demand for protein-packed snacks by creating innovative products that align with health-conscious consumer preferences.
- Convenience Food Industry
- The convenience food industry can explore the no-bake trend and develop ready-to-make snacks that offer convenience without compromising on taste and quality.
- Natural Food Industry
- The natural food industry can tap into the market for simple ingredient snacks by producing clean-label products that prioritize transparency and natural sourcing.
