After Ferrari threw a fit at Deadmau5's custom Nyan Cat car wrap—even going so far as to send a cease-and-desist—it didn't take long for another automaker to step up and offer its services.
Deadmau5 sold his car and in response to this, Nissan send out a tweet that stated "heard what happened to your car. Good news? We found a replacement, ready right meow." Along with the tweet was a Photoshopped picture of Nissan's GT-R model, proudly bearing the flying Pop Tart-shaped cat and rainbow tail. There's also a detail shot that shows a small Deadmau5 logo has been added under the GT-R logo on the car. Since Nissan was so quick to jump on this opportunity, the tweet has been shared and favorited thousands of times, making it the purr-fect response.
What Makes This Trend Stand Out
- Custom Car Wraps
- There is a growing trend in the automotive industry for custom car wraps, providing opportunities for businesses to offer unique and personalized designs.
- Social Media Marketing
- The use of social media platforms, such as Twitter, to respond quickly and creatively to current events and viral trends is becoming a popular marketing strategy.
- Brand Collaboration
- Collaboration between brands, such as Nissan and Deadmau5, presents a disruptive innovation opportunity to create unique and attention-grabbing products.
Sectors Adopting This
- Automotive
- The automotive industry can capitalize on the trend of custom car wraps by offering specialized services and products.
- Marketing and Advertising
- The marketing and advertising industry can provide expertise on leveraging social media platforms for creative and viral brand responses.
- Entertainment
- The entertainment industry can explore potential collaborations with brands to create unique merchandise and promotional campaigns.
