Subtly Off-Kilter Editorials

The Numero China August 2013 Cover Shoot Stars Guinevere Van Seenus

On the surface, the Numero China August 2013 cover shoot may look like any other high fashion photoshoot. It is full of sensual and fierce poses, a dark and edgy palette and outfits that any woman would kill for. Nevertheless, looking closer a reader will see that it is slightly off-kilter. There are eccentric details that elevate the editorial to something slightly more akin to a performance art piece.

The Numero China August 2013 cover shoot was lensed by photographer Txema Yeste. It stars model Guinevere Van Seenus. The American beauty was outfitted by stylist Tim Lim. From billowing capes to velvet dresses and matching furry shirts and shorts, the ensembles may be eclectic, but they are just as elegant, with a hint of the sensual. The looks are perfected with even more creative hairstyles by Tamara Mcnaughton.

Performance Fashion Photography
Disruptive innovation opportunity: Explore the intersection of high fashion and performance art, creating photoshoots that blur the line between fashion and artistic expression.
Eccentric Styling
Disruptive innovation opportunity: Embrace the unconventional and push the boundaries of fashion styling by incorporating eclectic and off-kilter elements into editorials.
Creative Hairstyling
Disruptive innovation opportunity: Experiment with avant-garde and imaginative hairstyling techniques to elevate fashion editorials to new artistic heights.

Who This Affects Most

Fashion Photography
Disruptive innovation opportunity: Introduce innovative photography techniques and concepts to capture unique and attention-grabbing fashion editorials.
Fashion Styling
Disruptive innovation opportunity: Challenge traditional norms of fashion styling and embrace unconventional combinations and eccentric elements.
Hairstyling
Disruptive innovation opportunity: Push the boundaries of hairstyling in the fashion industry by creating bold and imaginative looks that complement and enhance fashion editorials.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 39%
Freshness 8%