The Nudestix Lash Lengthening Mascara joins the brand's range of cruelty-free, vegan products to create fresh-faced looks that enhance natural beauty and it boasts a revolutionary formula. The lengthening and volumizing mascara includes a lash growth treatment that helps to make lashes 11% longer and 15% thicker in a matter of 60 days.
Thanks to the lash treatment in the product, the 4% Tri-Peptide Booster Complex is said to "[extends] the physiological growth phase," all the while creating results that never flake or clump. The rich black mascara mimics the texture of natural lashes with a blend of plant waxes so that individual lashes are coated in a way that leaves them feeling flexible rather than dry, sticky or rigid.
Why This Trend Is Growing
- Plant-based Mascara
- Companies can explore the use of natural plant waxes to create plant-based mascaras with natural textures.
- Lash Growth Treatments
- Developing mascaras with lash growth treatments can provide users with an added benefit that goes beyond simple styling.
- Multifunctional Makeup
- Cosmetics companies can focus on creating multipurpose makeup products, such as mascaras that can both lengthen lashes and promote lash growth.
Industries Being Reshaped
- Cosmetics
- Cosmetics companies can use the concept of the lash growth treatment to formulate innovative new mascara products.
- Natural Beauty
- Natural beauty companies can develop plant-based mascaras with natural textures and lash growth properties.
- Personal Care
- Personal care companies can cater to both styling and health benefits by developing makeup products that promote the growth of lashes.
