NTS and Brain Dead join forces and work in collaboration on a collection of apparel for the season. The focus dials in on the use of graphics detailing the silhouettes. The duo drop a selection of graphic tees, long sleeve tops, hoodies, pants, and round it out with a Nalgene water bottle.
Each piece is detailed with a unique logo, which merges both of the contributing efforts' branding together. To celebrate this, the duo will also be live together on a special edition of Brain Dead's radio show for one hour. The show featured notable artists and covered some iconic tracks of the 90s and the 00s. The capsule itself is available to shop online at NTS, Brain Dead or Dover Street Market London.
Image Credit: NTS, Brain Dead
What Makes This Trend Stand Out
- Co-branded Apparel
- Co-branded apparel is a growing trend, and presents an opportunity for companies to collaborate and leverage each other's brand appeal.
- Graphic-adorned Clothing
- The popularity of graphic-adorned clothing is on the rise, and presents an opportunity for companies to differentiate themselves with unique designs and collaborations.
- Live Collaborations
- Live collaborations, such as radio shows and events, present an opportunity for companies to expand brand awareness and create unique experiences for customers.
Sectors Adopting This
- Fashion and Apparel
- The fashion and apparel industry can leverage the co-branded trend to create unique clothing collections and reach new audiences.
- Music and Entertainment
- The music and entertainment industry can team up with clothing brands to create merchandise and expand brand reach through live collaborations.
- E-commerce and Retail
- E-commerce and retail industries can benefit from stocking co-branded and unique graphic-adorned collections, reaching audiences craving unique and exclusive items.
