HIDDEN.NY works in collaboration with N.E.R.D. on a new collection of graphic streetwear staples for the season. The band is made up of the talents of Pharrell, Chad Hugo, and Shay Haley. The three detail a range of apparel with traditional graphics.
The silhouettes include a selection of hoodies, graphic tees, and trucker hats. The hoodies come in tonal options of grey and brown as the brown is detailed with a green brain logo and the N.E.R.D. font making up the HIDDEN logo. The blue iteration read "Hidden is for lovers," which is a "Brain is forever" rework. The tees are also detailed in a similar design with the classic 'h' logo on the back.
Image Credit: HIDDEN.NY
Why This Trend Is Growing
- Graphic Streetwear Collaborations
- Collaborations between popular music artists and graphic streetwear brands are becoming increasingly popular and could lead to more unique and creative collections in the fashion industry.
- Tonal Hoodies and Tees
- Tonal hoodies and tees with bold graphic designs are a trend in the streetwear industry that is catching on and could offer opportunities for disruptive innovation in the apparel sector.
- Reimagining Classic Designs
- Reimagining classic designs with unique twists such as the brain logo featured in the N.E.R.D. x HIDDEN.NY collaboration is a trend that could inspire further disruptive innovation in the streetwear market.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can benefit from collaborations between popular music artists and graphic streetwear brands to introduce new and unique collections.
- Streetwear Industry
- The streetwear industry can capitalize on the trend of tonal hoodies and tees with bold graphic designs to attract a youthful and trendy consumer base.
- Apparel Industry
- The apparel industry can disrupt the market by reimagining classic designs with unique twists, such as the brain logo featured in the N.E.R.D. x HIDDEN.NY collaboration.
