Playful Workwear-Centric Designs

Brain Dead Taps Dickies for the 'Artisanal Fabrications' Capsule

Brain Dead recently launched a new Brain Dead Fabrications Silverlake retail location with the help of Dickies, and now the pair have reunited to deliver a new ‘Artisanal Fabrications’ collection that fuses Brain Dead’s imaginative and funky designs with Dickies’ workwear-inspired pieces. The range is led by a series of zip-up work jacket-and-pant sets that feature Brain Dead and Dickies’ humorous construction dog graphic on the left leg. These sets include shaped zippers and off-colored belt loops as additional design elements.

Other items include a paint-splattered work coat, a pair of gardening pants, waffle knit sweaters, raglan T-shirts, and hickory-striped billow pants. The Brain Dead x Dickies collection will debut at Dickies Fabrications’ launch party on September 23 and will release online and at retail stores on September 27.

Image Credit: Brain Dead

Workwear-playful Designs Fusion
Opportunity to disrupt workwear industry with imaginative and funky designs fused with functional pieces.
Artisanal Fabrication
Disruptive innovation opportunity to create unique, handmade items marrying different industries.
Humorous Construction Graphics
Innovative opportunity to add humor to the workwear industry by incorporating playful construction-themed graphics and illustrations.

Industries Being Reshaped

Fashion Retail
Opportunity to create a new niche of playful workwear designs and target customers who appreciate unique fashion.
Construction and Trades
Disruptive innovation opportunity to create a line of workwear that incorporates playful designs and graphics, and brings fun and humor to the construction and trades industry.
Artisanal Goods and Crafts
Opportunity to create handmade, artisanal items that fuse different industries, such as fashion and workwear, to create unique and one-of-a-kind pieces.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 39%
Freshness 14%

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