Tucked Away Showroom Studios

Nothing Design Co. Headquarters Transforms a Logan Square Storefront

The Nothing Design Co. headquarters by Range Design & Architecture revives a one-story former dentist’s office in Chicago’s Logan Square, expanding it into a double-height furniture studio and showroom. A terra-cotta paver brick screen on the street façade filters southern sunlight while reducing heat gain. Behind the screen lies the showroom on the second floor, elevated above their workshop and storage on the ground level, creating a clear hierarchy of function and light.

For the interiors, reclaimed Chicago common brick, weathering steel, and pale white oak define a material palette that anchors the project in local craftsmanship. Circulation is guided by a sculptural stair alongside a glazed folding door that opens into a patio, further extending the studio space. Natural light, filtered through the perforated screen, casts dynamic patterns across the interior volumes—unifying showroom, workspace, and context in a purposeful, energizing architecture.

Image Credit: James John Jetel

Sustainable Material Usage
Incorporating reclaimed materials like common brick and weathering steel reflects a growing trend towards sustainable and eco-friendly design practices.
Hybrid Workspaces
The integration of showroom, workspace, and storage in one cohesive environment aligns with the trend for multifunctional spaces that maximize utility and flexibility.
Biophilic Design Elements
The use of natural light and outdoor extensions in design brings the outside in, tapping into the rise of biophilic design to enhance well-being and productivity.

Sectors Adopting This

Architecture
Architecture firms are increasingly focusing on adaptive reuse of existing buildings, transforming them into innovative, environmentally-conscious spaces.
Interior Design
The interior design industry is evolving with a focus on using local craftsmanship and sustainable materials to create unique, culturally-rooted spaces.
Urban Development
Urban development is shifting towards creating multifunctional spaces that revitalize existing structures while enhancing neighborhood dynamism.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 51%
Freshness 53%