Design Studio Headquarters

Powell Nashville HQ Combines Workspace with Local Maker Installations

Powell’s headquarters in Nashville is a three-storey building designed by the firm as its own workspace, located in the Berry Hill design district. American studio Powell developed the project as a combined architecture, interiors, and construction showcase, transforming two adjacent parcels into a single structure shared with a wellness tenant. The building includes a ground-floor lobby, upper office levels, and multiple client-facing areas, with materials such as white oak, terrazzo, glass, and exposed steel used throughout the entry and circulation spaces.

The main office occupies approximately 3,800 square feet on the second floor, organized as a series of lounge-like zones rather than a conventional workplace layout. Interior elements are produced in collaboration with 13 local makers, including custom furniture, lighting, and tile installations integrated across the space. A tiled bar with illustrated motifs, upholstered booth seating, and a conference room finished with bespoke wallpaper are positioned alongside open work areas.

Image Credit: Powell

Maker-centric Interiors
Integration of local makers into core fit-out work creates a distributed fabrication ecosystem that can redefine procurement and customization for commercial projects.
Workspace-as-showcase
Designing offices to function as live product and service showrooms turns workplace real estate into a marketing-embedded asset that blends client experience with sales exposure.
Material Transparency and Craft
Prominent use of natural materials and visible construction details elevates craft provenance and opens demand for traceable, locally sourced supply chains.

Who This Affects Most

Commercial Architecture
Architecture practices that combine design, interiors, and construction create vertically integrated offerings that can capture greater value across project lifecycles.
Contract Furniture and Lighting
Bespoke pieces produced with nearby artisans point to distributed micro-manufacturing and custom-run economies within the built environment supply chain.
Wellness Real Estate
Co-locating wellness tenants with creative workspaces fosters hybrid-use properties that support experiential leasing models and amenity-driven valuation.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 11%
Freshness 85%

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