NOE Undergarments turns underwear into outerwear with its fabulous new NOE Undergarment Autumn/Winter 2013 lingerie line. Hawaii-born twin sisters Bonnie Rae and Shelah Jean founded the collection, using an extensive knowledge of swimwear, which they combined with lingerie design. The sisters counted their inspiration as a combination of city landscapes (they were raised in Los Angeles) and tropical beaches.
The line is created from luxurious silky materials and its pieces come in a variety of colors, from basic black to essential neutrals and sumptuous jewel tones. The entire line operates on the premise that these pieces – which range from basic bras and panties to satiny slips – are meant to be seen. The duo states, “The NOE Undergarment Autumn/Winter 2013 collection gives rise to a masculine meets feminine approach, hard edges mixed with elegant fabrications and neutrals complemented with bold accents.”
The end result is a form-fitting, sultry line of must-see luxury.
Why This Trend Is Growing
- Underwear as Outerwear
- The NOE Undergarment Autumn/Winter 2013 line demonstrates the trend of wearing lingerie as an outerwear piece.
- Luxurious Materials
- NOE Undergarments uses luxurious silky materials in its collection, emphasizing the trend of elevated fabrics in lingerie design.
- Mixing Hard and Soft Elements
- NOE Undergarments combines hard edges with elegant fabrications, exemplifying the trend of mixing masculine and feminine elements in fashion design.
Industries Being Reshaped
- Lingerie
- The lingerie industry has opportunities to innovate in the realm of using luxurious fabrics and creating pieces that can double as outerwear.
- Fashion
- The fashion industry can explore the trend of mixing masculine and feminine elements and incorporating lingerie-inspired pieces into ready-to-wear collections.
- Retail
- Retailers can capitalize on the trend of lingerie as outerwear by creating dedicated sections or curated collections of functional lingerie that can be worn as fashion pieces.
