Every year seems to feel a bit shorter than the last, so if that's the case, the 'No Days Off Scratch Calendar' from Tracksmith should hardly be a challenging concept. The calendar includes all 365 days of 2018 in a single unbroken line, encouraging runners to get out and exercise on every single day of the year as a result.
The No Days Off Scratch Calendar even provides some incentive for running every day. Unlike other calendars, people are only allowed to scratch the day off if they went on a run, and beneath the scratch material is a story that unfolds word by word over then weeks and months. By missing a day of running, one thus misses out on a small part of the year-long tale.
Why This Trend Is Growing
- Consistent Exercise
- Creating products that encourage and promote daily physical activity for improved health and wellness.
- Interactive Calendars
- Developing calendars that provide incentives and rewards for completing specific tasks or activities.
- Gamification of Sports
- Incorporating game-like elements into sports and fitness activities to enhance motivation and engagement.
Industries Being Reshaped
- Fitness & Wellness
- Opportunity for fitness brands to create innovative products and services that motivate individuals to exercise regularly.
- Stationery & Office Supplies
- Potential for stationery companies to design interactive calendars that offer unique experiences and encourage goal achievement.
- Sports & Recreation
- Opportunity for sports brands to gamify fitness activities and create products that make exercise more fun and engaging.
