The 'No Days Off Scratch Calendar' Preaches Consistency
Joey Haar — December 28, 2017 — Art & Design
References: tracksmith
Every year seems to feel a bit shorter than the last, so if that's the case, the 'No Days Off Scratch Calendar' from Tracksmith should hardly be a challenging concept. The calendar includes all 365 days of 2018 in a single unbroken line, encouraging runners to get out and exercise on every single day of the year as a result.
The No Days Off Scratch Calendar even provides some incentive for running every day. Unlike other calendars, people are only allowed to scratch the day off if they went on a run, and beneath the scratch material is a story that unfolds word by word over then weeks and months. By missing a day of running, one thus misses out on a small part of the year-long tale.
The No Days Off Scratch Calendar even provides some incentive for running every day. Unlike other calendars, people are only allowed to scratch the day off if they went on a run, and beneath the scratch material is a story that unfolds word by word over then weeks and months. By missing a day of running, one thus misses out on a small part of the year-long tale.
Trend Themes
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Consistent Exercise — Creating products that encourage and promote daily physical activity for improved health and wellness.
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Interactive Calendars — Developing calendars that provide incentives and rewards for completing specific tasks or activities.
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Gamification of Sports — Incorporating game-like elements into sports and fitness activities to enhance motivation and engagement.
Industry Implications
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Fitness & Wellness — Opportunity for fitness brands to create innovative products and services that motivate individuals to exercise regularly.
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Stationery & Office Supplies — Potential for stationery companies to design interactive calendars that offer unique experiences and encourage goal achievement.
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Sports & Recreation — Opportunity for sports brands to gamify fitness activities and create products that make exercise more fun and engaging.
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