NN07 has partnered with Medicom Toy/BE@RBRICK to bring you an exclusive figurine collection that will go with any minimalist aesthetic. NN07’s signature navy blue decorates the BE@RBRICK’s expanse along with a “No Nationality” censor bar that covers its eyes. The BE@RBRICK’s come as a 100% and 400% set that make it perfect for adding a hint of streetwear flair to your living space.
NN07’s slogan is “We don’t believe in nationalities, we believe in personalities” and can be found adorning the backside of the figurine, while the Japan-honoring NN07 dot decorates the bear’s chest.
The NN07 x BE@RBRICK set will be available from May 12 on the NN07 website, but subscribers will be granted early access.
Image Credit: NN07/Medicom Toy
Key Themes Behind This Trend
- Minimalist Streetwear Merchandise
- Opportunity for brands to collaborate and create exclusive merchandise that caters to the minimalist and streetwear aesthetic.
- Nationality-inclusive Design
- Disruptive innovation opportunity for brands to incorporate inclusive messages in their designs and appeal to a diverse global audience.
- Limited-edition Collectibles
- Trend of creating limited-edition collectibles that cater to the demand for exclusive and unique products and create a sense of FOMO among consumers.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to collaborate with popular toy franchises and create unique merchandise, tapping into the demand for streetwear and collectibles among consumers.
- Toy Manufacturing
- Disruptive innovation opportunity for toy manufacturers to expand their target audience by collaborating with fashion brands and designing limited-edition collectibles catering to the streetwear and minimalist aesthetic.
- E-commerce
- Trend of exclusive online drops and early access for subscribers presents a disruptive innovation opportunity for e-commerce platforms to attract and retain customers with unique and limited-edition products.
